Marketing Tips for Your Pre-Stay Email Optimize your pre-stay email that you send to your guests for additional revenue by promoting add-ons, extras, packages and upsells. Ben Lloyd
The pre-stay email is your opportunity to upsell the guests you’ve already booked and get more revenue from them.
Use Your Pre-Stay Email to Upsell Your Guests
In a recent survey of innkeepers, only 28% of are using pre-stay emails to upsell to your guests. We think this number should be 100%! Pre-stay emails are an easy and underutilized opportunity to encourage your guests to add a little something extra to their upcoming stay. Another bonus: In some instances, pre-stay emails may go to your OTA customers as well.
Use your PMS/Booking Engine to send a pre-stay email to your guests. In that email, feel free to talk about general policies and check-in/check-out times, but also use it as an opportunity upsell to your guests. For example, you might write something like this:
Example Pre-Stay Email
Note the use of formatting, bullets, white space and headlines
Additional Tips from Your Fellow Innkeepers:
Here are some quotes from other innkeepers that we collected when surveying about special offers & extras:
"Keep the offers simple and easy for the guest to receive/redeem."
"Packages sell especially well when offered in emails after purchase of room."(This is exactly what the help article is about!)
"Guests are looking for experiences and deals. Package them and sell them."
And a few more pieces of advice
If you need to, take some time to create add-ons & extras. It is worth the effort - once they’re created, this pre-stay email will continue working in the background to generate more revenue for your property without having to find more guests and get more heads in beds!
Hear one innkeeper explain how exactly she partners with other local businesses and even other inns around her state to create packages for her guests: (there's audio towards the end of the article) https://www.odysys.com/blog/make-extra-money-by-selling-experience-packages/