Blogging & Content for Direct Bookings How and when blogging and multimedia content (video, podcasts) can improve your property's search engine rankings and help with bookings.Odysys Academy January 2020:
Blogging & content marketing are absolutely part of a full SEO strategy for your property. However, blogging & creating content is not for SEO - it is for your guests.
Learn the principles behind how blogging fits into your overall marketing roadmap. Blogging is a long term "awareness & demand marketing" strategy, not a "transactional" marketing strategy. IE - blogging doesn't necessarily drive direct bookings. So why would you do it? Who is it for? Watch the video and learn.