Odysys Academy January 2020: Blogging & Content for Direct Bookings How and when blogging and multimedia content (video, podcasts) can improve your property's search engine rankings and help with bookings. Ben Lloyd
Blogging & content marketing are absolutely part of a full SEO strategy for your property. However, blogging & creating content is not for SEO - it is for your guests.
Learn the principles behind how blogging fits into your overall marketing roadmap. Blogging is a long term "awareness & demand marketing" strategy, not a "transactional" marketing strategy. IE - blogging doesn't necessarily drive direct bookings. So why would you do it? Who is it for? Watch the video and learn.
Odysys Academy: Ongoing SEO for Traffic Growth - This installment of the Odysys Academy talks about how blogging & content fit into the overall SEO picture.
The Odysys Guide to Blogging (PDF) - Download and build your blogging strategy
Odysys blogging services - Ready to blog but don't want to write?