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Odysys Academy October 2019: Advertising Strategies

Odysys Academy October 2019: Advertising Strategies How to approach advertising for more commission-free direct bookings. Learn more about our new, effective Google Hotel Ads service as well. Ben Lloyd

To-Do's:

Complete the following to-do's to finish this month's Odysys Academy

  1. Watch the "Advertising Strategies Fundamentals" video below

  2. Check out the links for additional information

  3. Work with your account manager to determine the right advertising strategy for your property

Advertising Strategy Fundamentals

How to work with Odysys to put the right ad strategies in place for your property to drive more commission-free direct bookings.

Links to More Information

Blog posts about managing your OTA strategy for more direct bookings
"OTA Management Strategy" is mentioned several times throughout the video(s) - what do we mean by that? Primarily - managing your OTA availability (ie blocking weekends and event dates) so you can prioritize direct bookings through your website and use OTAs only to fill rooms you can't fill yourself. Google Hotel Ads can play a tremendous role here by allowing you to have rates & availability in Google Hotel Search via your booking engine when you've blocked that same availability from OTAs.

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