Alt Text / Alt Tags for Images

Alt Text / Alt Tags for Images Add alt text to your images to help those with visual impairments, and for a little extra SEO Ben Lloyd

The alt attribute for images - also known as alt text or alt tags - is designed to help the visually impaired as they navigate your site. Search engine spiders - which are also technically visually impaired (they can't "see" the images per se) - use this text to understand why an image is on a page and what it is. You can use the alt attribute / alt text to describe what an image is and reinforce the main keyword of the page.

3 Things to Know About Alt Text, SEO and Your Odysys Site

See below for how to edit the alt text in Odysys. Here's a couple things you should know first

  1. Odysys provides the tools to add alt text to your images: Odysys does not write alt text for your images. We provide the tools for you to do so. However, Odysys does set some default rules that creates fallback alt text for images in "app3" so that the alt text attribute is not blank. You will not see these defaults in the image/media library, but if you inspect the HTML of a published page, you will see that alt text is added to your images based on some basic rules. The default alt text is not specific to the image and we do recommend that you edit alt text for images as it makes sense for a visually impaired visitor. You can think of alt text as a hidden caption. So as a rule of thumb if you wouldn't caption an image, then you don't need to give it alt text.

  2. Alt text for SEO is (mostly) a Myth: It is a myth that stuffing keywords into your alt text is good for SEO. This is a mistake. Think about the visitor first and don't just add alt text or a caption for SEO purposes. Don't include extraneous words that don't need to be there. Remember - someone who is visually impaired is using a screen reader which will read the alt text out loud to the visitor. If you are jamming a bunch of keywords into the images - this experience will be terrible for a visually impaired visitor, thus rendering your keyword stuffed alt text pointless in the first place.

    * Be specific when describing the image
    * Keep alt text short - under 125 characters including spaces.
    * Avoid "stuffing" keywords into your alt text, they will appear naturally when following the rules above. See examples below. Stuffing keywords into captions or alt text will simply be ignored by Google and detract from the visitor experience.

Example: Using the rules above - keywords will naturally appear in your captions or alt text. (keywords highlighted in bold for reference).

  • "Entrance to cozy cove inn bed & breakfast"

  • "View of downtown Homer Alaska from Cozy Cove Inn"

  • "Painting of fishing boats at the pier in Homer Alaska"

  • "Fireplace and Hot Tub at Cozy Cove Inn"

A Note on Keywords: Generally speaking - your keywords are your property name, property type (bed & breakfast, hotel, etc) destination (the city/town/location where your property is located or near) and property features and attributes (fireplace, hot tub, pool, etc)

Here's how you edit alt text for images in Odysys "App3" aka Wordpress or Brizy: