Your post-stay email is an opportunity to
- Encourage repeat direct bookings
- Get more 5-star reviews in Google or TripAdvisor which makes your property more visible
Here are our suggestions and examples.
Encourage Repeat/Future Direct Bookings
- Create a promotion code in your booking engine for 10% off or $25 discount or some other discount. The code might be "REPEATGUEST" or "RETURNGUEST" for example.
Want to know how to create a return guest promo code? Click here.
- Put the code in your post-stay email (good for any future booking made on our website);
- BONUS: Add it as a special/promotion/extra to your website as a "loyalty program" or "repeat guest discount" (don't post the code there obviously)
- BONUS: Promote your discount/loyalty program on your home page or specials page as a reason to book direct
Here's an example of #3 above
Get More 5-Star Reviews on TripAdvisor and Google
Reviews are key to your Google rankings and visibility in Google map results and TripAdvisor lists. Use your post-stay email to get more reviews.
- Head off a negative review by taking the feedback "offline" with language like this: "If you had anything less than a 5-star stay, please contact me directly at (email) or (phone). I will work directly with you to fix or resolve the issue"
- Give links directly to where the guest can leave a review.
Here's how to get your link for Google: http://support.odysys.com/marketing/how-to-get-your-google-reviews-url
Here's how to get a BETTER link for TripAdvisor (don't just link to your TripAdvisor page):
PUTTING IT ALL TOGETHER
Here's a couple examples I like that check all the boxes
- WELL FORMATTED: Use bold & bullets!
- Leads off with a loyalty/repeat guest discount
- Follows up with a request for a review
- Heading off a negative review and includes clickable links (btw - don't bother with Yelp if your place is just accommodations)
- And offers the opportunity to take it offline
(For the sake of privacy I blacked out everything that would tip you off to the property/owners)
Here's another example.