The Odysys "Competitors" App makes it easy to track your competitors and compare your SEO performance with "Domain Authority."
Here's a short overview video to explain how our competitor tracking works:
What is Domain Authority?
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Domain Authority helps you compare one site to another and track the “strength” of your website over time.
You can think about Domain Authority as a measure of your site's ability to rank. For example - if your site and your competitor's site are both perfectly optimized for the same keyword phrase, how does Google decide which one to rank higher? Domain Authority and related metrics is your answer.
That's why Domain Authority is a good measure of your SEO vs your competitors. It puts the focus in the right place. Your Odysys site is well-optimized. Focus on marketing your property through content strategy and content marketing, PR, advertising, etc and and you'll start to see good things happen.
Learn more at https://moz.com/learn/seo/domain-authority
Need to Improve Your Domain Authority?
You will need to focus on building links. It's not something you can usually influence overnight unless your site is brand new or if you never really took the time to get a few of the basics in place (see the "link building" article below). Domain Authority will improve as a reflection of your marketing efforts over time.
Here's some ideas to get you started: Link Building & Generating Inbound Links