How to Get the URL to Send to Guests for Google Reviews

It can be difficult to explain to a guest how to leave a review for your business on Google. Send them a link directly to where they can leave a Google review for your property instead!

Recently - Google added "shortnames" to Google Business and they make it very easy to get a review URL. More info: 

Better & Easier Review URLs

The number one benefit to Google “short names” is that it is now MUCH easier for hotels to make a review URL and share it via printed materials etc. This is much cleaner than the previous methods for creating a review URL for your post-stay email. Once it is set up – your new short name review URL would look something like this:
Much better!

How to Set Up Your Google Short Name & Get Your Review URL

1.) Login to your Google My Business account at
2.) You’ll see a message like this on your “Home” screen in Google business. (Alternatively, navigate to the “info” page and edit the short name there.)
3.) Click the “+” and create your short name

Your New URL for Google Reviews

And now you’ll see the review URL in your Google Business Listing “Home” screen. 

  • Be sure to add this link to your post-stay email to ask your customers to leave you a review on Google. 


Once created – you can refer people to your business location with a url: – example:

Or when you go to Google Maps and share your property location, you’ll see Google is using the new short name in the URL

Tips for Choosing Your Short Name

  • Google will actually suggest a short name for you, so I’d just use that unless you prefer a different one.
  • Just make it easy and short
  • Do it now before another property with the same name steals your short name! (I’m looking at you everyone with “main street” or “blackberry” in your property name)
  • There is no SEO benefit to the short name. This is purely for usability – so keep it short and don’t stuff keywords into it
  • If you don’t create a short name is there any drawback? No.

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