Local Business Listings Service Frequently asked questions about Odysys' local business listings SEO service for improving rankings of Google MyBusiness listings
One of the simplest, yet most important strategies for direct bookings is your Google Business Listing. Let our team handle the burden of keeping your business information in sync and up to date so you can focus on running your business.
Who is it for?: Nearly any property will benefit from this service. It is especially effective for new properties, properties who have changed or are changing name/address/phone/website, those with low distribution or accuracy scores (we can provide), and those who are consistently not showing up in the "4 pack" hotel search map results in Google.
How does it work?: We optimize your Google MyBusiness listing, then use that optimized listing to update a network of 3rd party sites and data services that Google uses to verify your information and determine its accuracy and trustworthiness. The full update process typically takes 4-8 weeks.
What can I expect? After we launch the program, we will provide a status, any needed action items or next steps about 30 days later. It may take a few iterations of actions to finish the process.
How do I get started? Just let us know you'd like to get started via chat (bottom right of this page) or click here to schedule a call with our team to ask questions & sign up.
Why are local/business listings important?
"Listing accuracy is Google's method for determining whether or not it can trust a local business search result."
Local business listings are one of the places where you can beat OTAs (they can’t get into the map in Google search results) and where you can outrank your competitors “above the fold” in search results. Getting a good ranking here is better than a “#1 ranking” below the map.
If you want to improve your rankings in the map results, then your property’s business listings need to be clean, accurate and claimed across the data sources that Google trusts. We can help with that.
How does your Local Business Listing service help me?
Better rankings / ability to compete in Google's map results (pictured above)
For rankings in Google's map results, accuracy matters. Our service will keep your listings optimized, in sync and accurate across search engines, online directories, social media, apps and data aggregators.
In order to rank well in the map results - your listing information needs to be accurate across all of these data sources. Improving your score, and combining it with some more good reviews, ensures optimal map placement.
How much does it cost?
The $389 fee is charged up front however because we have to pay to publish your business data to some of these data providers up-front as well. Once your purchase is complete we push your listing updates to all of our partners. This process can’t be reversed once it has started. Because of this, the fee is non-refundable.
The annual fee ensures ongoing listings sync, automated duplicate listing deletion and profile optimization for 1 year.
Am I locked into paying your annual fee forever?
No - you can choose whether or not to renew your subscription at any time.
If you choose not to renew next year, we will simply report to the sites in our network that the listing is no longer under managemen. In this event, the listings will become vulnerable to unwanted updates from the local search ecosystem. We will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Odysys local subscription.
How do I know if it’s working?
Check your Odysys dashboard for your listing score at any time! And you can always ask us questions or request a review/update. But the real goal is to improve your rankings in Google map results, which is self-evident, and to get more clicks from Google, which is measurable in your analytics.
How do I get started?
Just let us know you'd like to get started via chat (bottom right of this page) or click here to schedule a call with our team to ask questions & sign up.
Why does keeping listings in sync and up to date matter?
This illustration below shows the known business listing data relationships that power Google Map results as well as Bing Maps and Apple Maps.
If your inaccurate business listing information gets into one of these data sources, it turns into a giant game of internet whack-a-mole. Even if you find and fix it on one site - another site or database may still be propagating the bad information which may cause Google not to "trust" your business. Even worse, a potential guest may be calling the wrong phone number or going to the wrong address etc.
How long does it take?
The time it takes our partners to update the listing depends on how long it takes them to accept the data we push to them and update the information across their servers. This can be anywhere from one to eight weeks but generally is completed in around four weeks. Please keep in mind that listing updates can take even longer than 8 weeks, these are just average times that we've been noticing for updates.
What else can I do to improve my Google map rankings?
In addition to using our listing management service, our best advice is to continue to seek out reviews. Be sure to ask for reviews on Google! Our "pro tip" for getting more reviews on Google is to look for guests who have booked using a Gmail address and ask them to review you on Google. Leaving a review on Google requires a Google Account, and a Gmail address is a sure-fire indicator that your guest has a Google account.
More tips for getting reviews are available here: https://www.odysys.com/learn/how-to-get-amazing-reviews/
Additionally - be sure to Optimize your Google Business Listing (if you sign up for our service, we will audit your existing settings etc and make optimization updates as needed)