Marketing Roadmap Best Practices & How-To's
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      Marketing Tips for Your Post-Stay Email

      Marketing Tips for Your Post-Stay Email Optimize your post-stay email that you send to your guests. Incentivize future direct bookings with a promo code and get more reviews. Ben Lloyd

      Your post-stay email is an opportunity to

      • Encourage repeat direct bookings

      • Get more 5-star reviews in Google or TripAdvisor which makes your property more visible

      Here are our suggestions and examples.

      Encourage Repeat/Future Direct Bookings

      1. Create a promotion code in your booking engine for 10% off or $25 discount or some other discount. The code might be "REPEATGUEST" or "RETURNGUEST" for example.
        Want to know how to create a return guest promo code? Click here.

      2. Put the code in your post-stay email (good for any future booking made on our website); 

      3. BONUS: Add it as a special/promotion/extra to your website as a "loyalty program" or "repeat guest discount" (don't post the code there obviously)

      4. BONUS: Promote your discount/loyalty program on your home page or specials page as a reason to book direct 

      Here's an example of #3 above

      Get More 5-Star Reviews on TripAdvisor and Google

      Reviews are key to your Google rankings and visibility in Google map results and TripAdvisor lists. Use your post-stay email to get more reviews.

      • Head off a negative review by taking the feedback "offline" with language like this: "If you had anything less than a 5-star stay, please contact me directly at (email) or (phone). I will work directly with you to fix or resolve the issue"

      • Give links directly to where the guest can leave a review.
        Here's how to get your link for Google: http://support.odysys.com/marketing/how-to-get-your-google-reviews-url
        Here's how to get a BETTER link for TripAdvisor (don't just link to your TripAdvisor page): 

      PUTTING IT ALL TOGETHER

      Here's a couple examples I like that check all the boxes

      • WELL FORMATTED: Use bold & bullets!

      • Leads off with a loyalty/repeat guest discount

      • Follows up with a request for a review

      • Heading off a negative review and includes clickable links (btw - don't bother with Yelp if your place is just accommodations)

      • And offers the opportunity to take it offline

      (For the sake of privacy I blacked out everything that would tip you off to the property/owners)

      Here's another example.

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