Odysys Academy October 2019: Advertising Strategies How to approach advertising for more commission-free direct bookings. Learn more about our new, effective Google Hotel Ads service as well. Ben Lloyd
Complete the following to-do's to finish this month's Odysys Academy
Watch the "Advertising Strategies Fundamentals" video below
Check out the links for additional information
Work with your account manager to determine the right advertising strategy for your property
Advertising Strategy Fundamentals
How to work with Odysys to put the right ad strategies in place for your property to drive more commission-free direct bookings.
Links to More Information
Click here to Download the Ad Types PDF Reference Sheet as seen in the video
More Information: Odysys Advertising Services, Subscription Bundles & Pricing: https://www.odysys.com/pricing/
Google Hotel Ads - check with your booking engine / pms / channel manager for availability
Book>Direct Everywhere for Associations: https://www.odysys.com/book-direct-everywhere/
Blog posts about managing your OTA strategy for more direct bookings
"OTA Management Strategy" is mentioned several times throughout the video(s) - what do we mean by that? Primarily - managing your OTA availability (ie blocking weekends and event dates) so you can prioritize direct bookings through your website and use OTAs only to fill rooms you can't fill yourself. Google Hotel Ads can play a tremendous role here by allowing you to have rates & availability in Google Hotel Search via your booking engine when you've blocked that same availability from OTAs.