Website Marketing Roadmap Checklist

Website Marketing Roadmap Checklist Navigate the marketing roadmap with this checklist organized by marketing tasks to do daily, weekly, monthly, quarterly and annually. Ben Lloyd

This checklist organizes the marketing roadmap into daily, weekly, monthly, quarterly and annual tasks. There are links throughout to the Odysys Academy resources to help you in completing each task.

Just getting started? Head straight to the "annual" checklist at the end to set your foundation and create your strategy.

Daily

• Social: Schedule up to 3 social posts per day on each social media platform you’re actively using to market your property. Mix it up by sharing your own content and content from others. (See Odysys Academy > Optimize Social Media)

• Social: Respond to those who have interacted with your page/posts or mentioned your page on social media

• Reviews and Q&A: Ask for reviews from guests who have checked out (Set your PMS to do this automatically after check out, see Odysys Academy > Guest Emails > Post-Stay)

• Reviews and Q&A: Check for new reviews and reply on Google My Business, TripAdvisor, Yelp, etc. (See Odysys Academy > Reviews)

• Reviews and Q&A: Check your Google Business Listing for questions and reply (See Google Q&A)

Weekly

• Social: Review performance of social post engagement from the last week (likes/comments/shares). Use your best performing messages as a guide to future content.

• Google Business Listing: Review/Update/Optimize Your Google Business Listing/s including “info > hotel attributes”. (See Odysys Academy > Google Business Listing) Tip: Set up notifications in your Google My Business “settings” and/or download the Google My Business app. Tip: Use Odysys’ local business listing service to optimize your results!

Monthly

• Content/SEO: Publish at least 1 blog post (see Odysys Academy > SEO for Growth: Blogging & Content Marketing. )

• Content/Relationship Marketing: Create & send an email newsletter (see Odysys Academy > Email Newsletters )Pick or develop a marketing offer (promotion/package/upsell) for next month to use in your social and email marketing efforts over the next month (see Odysys Academy > Extras, Packages & Upsells)

• Content/SEO: Post a few new photos to your Google Business Listing (See Google My Business. How to add photos)

Planning, Strategy & Performance: Semi-Annually

Semi-Annually

• Performance Review: Google Analytics + PMS Reports. Review year-over-year traffic/revenue sources for opportunities (see Odysys Academy > Google Analytics)

• Performance Review: Paid campaigns. Update strategy (ad copy/promotion/images used, event sponsorships, partnerships, memberships and media). 

• Content/SEO: Map out your blog post/content strategy for the quarter. Build around upcoming events, seasons, and of course your ideal guests and the reasons they come to visit (see Odysys Academy > SEO for Growth: Blogging & Content Marketing.

• Revenue: Map out high-occupancy events up to a year in the future and adjust your rate and OTA availability strategy accordingly (See Odysys Academy > OTA Management, Pricing & Yield Management)

• SEO: Perform a link strategy review and update (See Odysys Academy > SEO for Growth: Links & 3rd Party Listings)

At Start and Annually

• Create/Update Your Marketing Personas (See Odysys Academy > Identify Your Ideal Customers, Create Marketing Personas)

• Set/Update Your Marketing Goals and Budget (See Odysys Academy > Set Marketing Goals and a Marketing Budget)

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