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Website Marketing Roadmap Checklist

Website Marketing Roadmap Checklist Navigate the marketing roadmap with this checklist organized by marketing tasks to do daily, weekly, monthly, quarterly and annually. Ben Lloyd

This checklist organizes the marketing roadmap into daily, weekly, monthly, quarterly and annual tasks. There are links throughout to the Odysys Academy resources to help you in completing each task.

Just getting started? Head straight to the "annual" checklist at the end to set your foundation and create your strategy.


  • Social: Schedule up to 3 social posts per day on each social media platform you’re actively using to market your property. Mix it up by sharing your own content and content from others. (See Odysys Academy > Optimize Social Media)

  • Social: Respond to those who have interacted with your page/posts or mentioned your page on social media

  • Reviews and Q&A: Ask for reviews from guests who have checked out (Set your PMS to do this automatically after check out, see Odysys Academy > Guest Emails > Post-Stay)

  • Reviews and Q&A: Check for new reviews and reply on Google My Business, TripAdvisor, Yelp, etc. (See Odysys Academy > Reviews)

  • Reviews and Q&A: Check your Google Business Listing for questions and reply (See Google Q&A)


  • Social: Review performance of social post engagement from the last week (likes/comments/shares). Use your best performing messages as a guide to future content.

  • Google Business Listing: Review/Update/Optimize Your Google Business Listing/s including “info > hotel attributes”. (See Odysys Academy > Google Business Listing) Tip: Set up notifications in your Google My Business “settings” and/or download the Google My Business app. Tip: Use Odysys’ local business listing service to optimize your results!


Planning, Strategy & Performance: Semi-Annually


At Start and Annually

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